In support of independent small business

The Keep Small Business Badge

Communities run on small business

Small businesses sponsor the team, hire locally, take risks on first-time customers, and notice when something's off. They're how communities stay vibrant — online and off.

They're a real part of the economy

Small and mid-sized independent businesses employ roughly half the workforce in most economies. They're how an economy stays diverse and resilient instead of consolidated around a few giants.

Your money stays close

Spend with an independent business and more of it circulates locally — wages, suppliers, the other small businesses down the street — instead of leaving for a distant headquarters.

A real economy is made of real people

People who answer their own email, ship their own orders, and stand behind their work. The badge exists to help you find them — and to help them earn your trust.

The badge that supports independent small business

When a website displays the badge, the owner states that their business is independently owned and not a dominant player in its category.

It says something bigger, too: a real business standing up for other small businesses — part of a community, not just a company. Hover the badge anywhere you see it and it links back here.

Buy from them

Choose the independent option when you can. It matters more to a small business than to a giant that will never notice.

Build a relationship

Ask questions, leave a review, share feedback. Direct relationships are what make small business special.

Spread the word

Tell a friend, tag them online, send the link. Word of mouth is the small business marketing budget.

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